The Law Dictionary

Your Free Online Legal Dictionary • Featuring Black’s Law Dictionary, 2nd Ed.

GENERIC STRATEGIES Definition & Legal Meaning

Definition & Citations:

Strategic planning to improve competitive performance, usable by any firm in any market or industry. Differentiation strategy, focus strategy, and low cost strategy are three fundamental marketing strategies not mutually exclusive.

Disclaimer

This article contains general legal information but does not constitute professional legal advice for your particular situation. The Law Dictionary is not a law firm, and this page does not create an attorney-client or legal adviser relationship. If you have specific questions, please consult a qualified attorney licensed in your jurisdiction.